About Us




With more than 50 years’ experience in the fine jewelry industry, Michael Straub, founder and owner of Treiber & Straub Jewelers, began his career working for the Guild Division of The Zale Corporation, where he led the district management of Bailey Banks & Biddle, a renowned upscale jewelry firm that made and sold high quality merchandise. While working in the world of fine jewelry, Straub had an extremely specific vision about how to merchandise and market fine jewelry. His goal was to provide patrons with the world’s most captivating jewelry created by world-renowned designers and leaders within the Jewelry industry. He believed that if he could set the standards for quality, value, and customer service, he would be a success.

In 1980, Straub collaborated with his former colleague, John Treiber, and together they opened Treiber & Straub Jewelers at Mayfair Mall. Both men entertained the same vision of what the store should be and worked with unwavering determination and energy to make it succeed. They were committed to the concept of presenting a very select inventory of merchandise created by the elite names in jewelry design. They believed that Milwaukeeans could, and would, support such a business, if marketed correctly. They knew that Milwaukeeans appreciated value and quality and they were convinced that they could grow a clientele based on these factors. Slowly their reputation as authorities in the field began to develop and the shop became a destination for people seeking a breathtaking selection of fine jewelry, created by world-renowned designers, and fine Swiss timepieces.

In 1995, when Straub became the sole owner of Treiber & Straub Jewelers, he began his search for a new location to enhance the customer’s overall purchasing experience. In November 2020, Treiber & Straub closed the Mayfair location and opened the doors to the business’ current location, 14740 W. Capitol Drive in Brookfield. The official opening drew representatives from the world’s leading jewelry designers including David Yurman, Mikimoto, Rolex and Cartier.

The new location offered customers an elegant environment (which industry leaders and authorities compared in every aspect to the established venues of legendary jewelers including Tiffany’s, Harry Winston, and Cartier) which housed an expanded collection of designer jewelry, watches, and on-site services, in a sophisticated environment.

Today, the business is still locally owned and family operated. In its second generation, Straub’s daughters are an integral part of the company – from day-to-day operations to strategic planning. Kimberly (Straub), whom has been an essential part of the business for over 25 years, and Tracy (Straub Luttkus) work closely with their father to continue to grow and manage the business by staying rooted in the business’ founding principles of integrity and style.


YOU DON'T NEED TO TRAVEL to New York, Los Angeles, or Chicago to experience the elegance, style and ambiance of one of the nation's most prestigious jewelers. Locally owned, Treiber & Straub Jewelers offers Milwaukee residents breathtaking selections of the world's most captivating designer jewelry and world-class precision timepieces for the fashion forward and the connoisseur alike. Since opening its doors, Michael Straub, co-founder/owner of Treiber & Straub Jewelers, wanted to approach jewelry differently from other local retailers by providing Milwaukeeans with a carefully curated selection of the finest jewelry from elite brands, in an atmosphere which reflected an unmatched level of quality and elegance. "For over four decades, we have collaborated with prestigious jewelers around the world and strived to present our clients with tasteful, high-quality jewelry, which will endure the test of time," Straub says. "Every client is regarded as an individual and each buying experience is to be unique and tailored to their personality and lifestyle." Today, Treiber & Straub is recognized as one of the nation's finest jewelers


Treiber & Staub is proud to have a high standard of ethics regarding the merchandise we carry and the reputable practices of the industry in which we do business. We are members of the finest industry organizations GIA, Jewelers of America, Jewelers Security Alliance, and the American Gem Society.

  • Use this space to save the products you like. To add a product here, simply click the icon.

We value your privacy

On our website, we use services (including from third-party providers) that help us to improve our online presence. The following categories of cookies are used by us and can be managed in the cookie settings. We need your consent before being able to use these services. Alternatively, you may click to refuse to consent, or access more detailed information and change your preferences before consenting. Your preferences will apply to this website only. You can change your preferences at any time by clearing your browser history/cache or visiting our privacy policy page.

By authorizing third-party services, you allow the placement and the reading of cookies and the use of tracking technologies required to keep our website reliable and secure.

These cookies are required to run available services and to provide basic shopping functions. These cookies are exempt from consent according to the exceptions provided by the Article 82 of Data Protection Act.
These cookies provide a custom experience on our website.
These cookies allow us to measure visitors' traffic. They help allow us to understand which products and actions are more popular than others.

We value your privacy

Review and set your consent preferences for each partner below. Expand each partner list item for more information to help make your choice. Some personal data is processed without your consent, but you have the right to object.

Rolex (Adobe Analytics and Content Square)

Privacy policy: https://www.rolex.com/legal-notices/cookies.html
Purposes (consent)
Legitimate interest Purpose(S)