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Our Rolex History Our Rolex History

The Treiber & Straub Jewelers Difference

Our Rolex History

For more than four decades, family-owned and -operated, Treiber & Straub Jewelers has embodied exceptional quality, passionate service, and excellence by every measure. It is with tremendous pride that Treiber & Straub Jewelers is a part of a worldwide network of Official Rolex Jewelers, delivering unparalleled service and exceeding customer expectations. Our attention to detail has earned us enduring customer relationships, and we are honored to continue exceeding expectations for second and third generations of Treiber & Straub Jewelers customers.



In 1980, Mr. Michael Straub opened his jewelry store with his former partner, Mr. John Treiber in Milwaukee, Wisconsin. Treiber & Straub Jewelers set out with an intention to approach jewelry differently than other local retailers. Together, they built a store that focused on offering Milwaukee residents a carefully curated selection of luxurious jewelry and timepieces



As the business grew, Treiber & Straub Jewelers continued to collaborate with prestigious brands and jewelers around the world. Presenting clients with high-end jewelry and world-class precision timepieces was at the forefront of the business

In 1988, an established reputation gave way to new opportunities. Gaining the attention of leading industry brands and experts, Treiber & Straub Jewelers became part of the worldwide network of Official Rolex Jewelers.



A decade after opening its doors, Mr. Straub purchased the company from Treiber, and set out to find a new location that would provide the space to display fine jewelry collections from renowned-industry designers and watch makers.

In 2020, he opened the doors to an impressive stand-alone building, this new space was designed with the customer in mind. Amongst the space is a warmly welcoming Rolex destination.



Today, Treiber & Straub Jewelers is recognized as one of the nation's finest jewelers by staying true to the busines's founding principles of integrity and style. Still locally owned and family operated, Straub works with his two daughters, Kimberly Straub and Tracy Straub Luttkus to continue to innovate, and embody the Swiss watchmaker's timeless values: quality, passion, and excellence.